When it comes to Internet marketing one thing which stands tall among all the other marketing technique is the search engine rankings. Since almost 90% of traffic from any website would be coming directly from search engines if properly optimized. With the online marketing a website plays a major role and if you make your website SEO proof, you will have a greater chance of getting your job half done easily.

If you have done proper search engine optimisation of your site then traffic will automatically fall for you through the various search engines without much work, except updating your content regularly. With internet marketing, SEO involves improving your website?s ranking by way of getting proper backlinks by way of directory submission and link exchanges, and improving your content?s keywords and improving the design of your website, etc.

But if you want instant traffic or instant improvement in search engine ranking, then you can go for pay per click. This is a method which major search engines offer wherein you will need to pay the search engines to let your site on first page on the keywords specified by you and thus pay them according to the clicks generated from them. With pay per click the traffic is instant and successful but only permanent as long as you would be able to afford to pay for the clicks generated.